Are you the type of person who can’t sleep at night worrying about how to increase your email open rate? If you answered yes to this post, get a glass of cold water, sit and finish reading this article.
Many people believe that email marketing is diminishing, but this is a complete lie. If you have a business and haven’t started building your list yet, now is the time.
Why create a list?
It’s simple: an email list allows you to have complete control over your prospects and leads. If you rely on Facebook or another social media site, the owners will simply wake up one day and impose a new rule that will take some time to enforce in your business.
No one makes or updates rules for you while you have your email list. You have your list of subscribers and can send out broadcasts at any time.
But the challenge often connected with email marketing is how to improve email open rates and this can be achieved without sacrificing nights.
Increase your email open rate by following these easy steps.
Create Content That Is Both Engaging and Beneficial
Your subscribers signed up for your mailing list because they wanted the content you promised to send them. And you must continually deliver on your promise in order to keep them interested in you.
Delivering on your promise means focusing on providing value to your list first, before pitching.
Also, keep in mind that creepy content will drive your subscribers away. As a result, make every effort to produce high-quality content at all times.
Subject That Is Clear, Concise, and Appealing
The subject title is where you make your first impression; it is the first thing your subscribers see when they receive your email, and it influences their decision to open it or not.
You should always aim to create a straightforward, descriptive, and convincing topic subject that will let them know what’s in it for them just by skimming through it.
No one really wants to waste time on things that aren’t beneficial to his or her life. If you’re serious about improving your open rate, you should avoid using a vague subject as much as possible. Always make sure that the subject of your email corresponds to the content of the email body.
There’s nothing more frustrating than tricking someone into opening your email with a subject that is completely different from the content.
Avoid doing so because it would only have one impact on your open rate: it will lower your open rate as subscribers lose interest in you.
Segment your List
This is yet another way to boost your open rate, but it must be done with caution. You can segment your list in a variety of ways. It may be focused on a specific niche interest, a purchase, opened messages, or the time since your last contact, for example. Splitting your list into segments allows you to send out high-quality content and blasts, increasing your email open rates.
Make Your Email More Personal
Your email is much more likely to be opened and engaged if it sounds like it was written to a specific individual, just like every other marketing copy.
Write as if you’re speaking to a single person, rather than a group of people.
If this seems complicated, get an image, put it in front of you, and write as if you were speaking directly to the person in the photo.
This degree of familiarity will pique the reader’s interest and inspire him to open your emails again in the future.
Make Your Emails Mobile-Friendly
Many people have overlooked this aspect of email marketing. But it’s something you shouldn’t joke about because mobile now accounts for more than 41% of email opens.
And if you want a piece of this pie, you’ll need to configure your emails’ layout so that they look great on any device.
If it doesn’t show well, people will lose interest in reading your emails because they won’t be able to read them, resulting in a low open rate.
Length of Subject
Since some email programs cut off some characters from a lengthy headline, hitting the right number of subject headlines is critical.
It is recommended that your subject contains 50 characters. However, this does not rule out the possibility of using 40 or 60 characters. However, if you want to get the best results, 50 characters is a good starting point.
Send as an Individual, not a Business
If you pay attention, you’ll find that most major brands send out emails as individuals rather than as companies.
They aren’t idiots for doing so. They really understand the value of sending emails as an individual rather than as a business.
People prefer to communicate with actual people rather than inanimate objects.
Email marketing isn’t dead; it’s still one of the most effective marketing tactics available, as shown by its success.
Since you’re competing with a crowded inbox full of work, marketing, and promotional emails, always aim to make your emails stand out.
Your email open rate wont skyrocket until your emails stand out from the crowd.
Thank you for taking the time to read this article; we’d love to hear from you in the comments.